About Us

Our Mission

Wise Women Fitness is passionate about helping women! Our mission is to educate, motivate and support you with professional and exceptional service enabling you to reach your health and fitness goals and reclaim the vitality, energy, and wellbeing that you once had.

Beauty is about radiating joy and health at any age!

Our Core Values

  • Passion & Service.  We LOVE health and fitness and we are dedicated to sharing this joy by serving  women in the community.
  • Inspiration & Discovery.  We are committed to inspiring every woman to rediscover herself and to help her to be the VERY BEST version she can be.
  • Compassion, Dignity & Respect.  These are the fundamental aspects of our service.  Every woman deserves nothing less.
  • Making a Difference.  We are committed to making a difference in every woman’s life.

Our Team

  Lynn Vales thumbnail

Lynn Valaes

ACEcert logo small

Meno fitness logo

Owner, ACE Certified Personal Trainer,  Certified Post-Rehab Breast Cancer Exercise Specialist, Certified MenoFitness Trainer, Balance Progressions Specialist

My Story:  As a 35-year fitness fanatic and a former runner, my love of teaching and fitness naturally led me to a career in personal training and studio ownership. Wise Women Fitness is my “WHY”.

After 25+ years in the corporate world, the last 15 of those as a paralegal, I woke up one day and realized that I felt a huge void in my life and the work I was doing did not feed my soul. I knew that I was meant to do something bigger and more meaningful, but what? I had always dreamed of being a teacher, but responsibility and bills led me to the corporate world. Fitness continued to be the one constant in my life since discovering aerobics and running in the ’80s.

After much soul-searching and self-reflection, I had an epiphany that I could teach others and share my love of health and fitness. Eureka! I would become a certified personal trainer! From the very first client session, I knew that I had found my calling. Having a brick and mortar storefront was a seamless transition just 18 months after that first client session. This process reinforced that I was on the chosen path to my “why”.

Choosing to work exclusively with women brings me tremendous satisfaction. As women, we crave connections because we feel that nobody understands a woman better than another woman. Having an all-women studio allows me and my staff to facilitate in cultivating those very connections we crave.

Being in service to others, sharing my enthusiasm, optimism, and support with others brings me great joy and personal fulfillment, and I have never once looked back on my corporate life.

I have made it my mission to help women of ALL shapes and sizes experience first-hand how exercise and healthy nutrition can transform not only your body but your mind as well. I will guide you as you make simple, small changes to your lifestyle and you will feel alive, healthy and vibrant again!

I hold a personal trainer certification through the American Council on Exercise, I am a certified Breast Cancer Exercise Specialist through the Pink Ribbon Program, a certified MenoFitness trainer, a Balance Progressions Specialist, and CPR/AED certified through the American Heart Association. We are a fully insured facility and welcome real women of all shapes and sizes who are ready to commit to getting healthy!


Lois Waite

200-RYT Yoga Instructor

Lois “Lo” Waite began practicing yoga over a decade ago. A former competitive triathlete, duathlete, and long-distance runner, she found yoga to be a great compliment to her training. But as her practice evolved, she discovered yoga to be much more than just a physical practice. The mind-body connection through yoga, meditation, and mindfulness brought a sense of calm and peace to her life. Yoga has made her both emotionally and physically stronger, healthier, and more balanced. A desire to share what yoga has brought to her life led her to enroll in teacher training. A compassionate teacher, she teaches students that yoga is much more than exercise, it is a way of life.

Lois completed her 200-hour training in Vinyasa Flow from Bella Prana under Roni Elissabeth Sloman, Tina Tidwell, and Jessica Lynne Trese. A Certified Facial Fitness Instructor, she has trained under Facial Fitness founder, Patricia Goroway.

Lois creates a space for her students where they are safe and free to explore, learn, and meet their practice exactly where they are. She teaches that yoga is for everyone and that first, you find the breath, then you find the version of the pose that is best for you. Her classes teach the benefits of pranayama and meditation while offering students the ability to grow their practice through a focus on proper alignment.


Shelly Howard

acsm logoACEcert logo small

ACSM and ACE Certified Personal Trainer, Certified coach and physique competitor since 1996

I grew up in Ohio and joined the Navy at 18. In 1992, I left the Navy with a deep love of fitness and became certified as a Personal Trainer through ACSM and ACE. I married a Marine and we began traveling the globe. Throughout my 20s, I competed in obstacle course competitions, bodybuilding, fitness, and figure, as well as working as a fitness specialist at the Naval Hospital in SC.

While in Okinawa Japan, we had 2 sons and I continued competing and personal training. My clients ranged from active duty Marines to a pro baseball player, to teenagers, to your average “mom”.  I’ve learned something new from EVERY person I’ve had the pleasure to work with.

We retired in Tampa in 2015 and as I get closer to 50, my desire to stay fit and help others is as strong as ever! No matter your age, fitness can be a reality. I love what I do and sincerely believe if you take care of your body, it will take care of you.

Melissa Brockman, CPT

Melissa Brockman


ACEcert logo small

The Cooper Institute Certified Personal Trainer, ACSM Certified Exercise Physiologist, ACE Certified Group Fitness Instructor, Certified Silver Sneakers Instructor, Zumba Instructor, Pre/post-Natal Exercise Design

My healthier life began over 26 years ago, after entering the Air Force in 1992. I was very fortunate to have a mentor who helped me to realize my potential and what could be achieved with guidance, support, and encouragement. The Certified Personal Trainer class at The Cooper Institute solidified my resolve to involve myself with organizations and people who wanted to help others do the same. I decided I also wanted to expand my reach by becoming an AFAA Group Exercise Instructor. This allowed me to see clients 1 on 1, but also offer classes for those who enjoyed the group experience.

After earning a Masters in Sports Admin and Management and the Exercise Physiologist Certification from ACSM, I partnered with DOD to ensure AF members were mission ready. I soon realized that it was becoming harder to focus on me. I worked too much, ate lousy, worried about my daughter, spread myself thin volunteering, organizing projects, and managing the household and then stressed over it all. I needed to take a step back.

Luckily, the timing was perfect and a year after my son was born, I rejoined the workforce, but this time I modified my schedule and took time out each day for me. It worked! I was happier and in turn, life was happier. Now that doesn’t mean that every day is perfect, but I find that most days are AWESOME. I guess what I’m trying to convey is, I understand because I have been there. Every day is a new day and if you didn’t make the most out of yesterday, then today is YOUR day.

I have seen the benefits of exercise, eating well and stress reducing methods first hand.  I want to pass what I have learned to help others. You and I will work together to develop a fun but functional program that will improve your quality of life. I also have specialized experience in Pre-Post natal, active older adult, post physical therapy programming, and Parkinson’s exercise.

Wherever you are on this ride called life, remember one thing, you’ve only got one shot at it. Do good for others each day, but remember to do something good for yourself as well.